Primary Bib Shorts

From the first sketch to the pattern table, every Lusso piece begins its journey here in our Manchester Factory. Nothing is outsourced — we use the skills we've developed over the last 40 years of innovating.

We hand-select every fabric for each garment to ensure it performs perfectly for its purpose— before we cut a single panel.

Unlike most brands who outsource production abroad, we make every piece right here. That means better quality, faster innovation, and fair wages for our team.

In-house advanced CNC manufacturing gives us complete control over every detail. No corners cut (literally). No compromises.

Before you wear it, we test, tweak, and refine it. Every Lusso garment is the result of relentless experimentation and perfection.

We don’t stop at the sewing machine. Every garment is tested by real riders — on real rides — to ensure it performs where it matters.

Before anything leaves our Manchester Factory, it’s personally inspected by our team to guarantee Lusso quality on every ride.

When you buy from Lusso, you’re buying direct from the people who make your gear. That’s rare in cycling. By skipping distributors, agents, and inflated retail mark-ups, we’re able to use premium materials, obsess over the details, and deliver kit at prices that make sense.